Jon Riesel · LifeCloneAI · London

Your business does not need more tools.

It needs a brain.

I design governed AI commerce systems that remember, decide and execute across Shopify, data, automation and the human operating layer.

Explore the systems Build with Jon
  • Operating layer Shopify systems
  • Intelligence Governed AI
  • Authority Human decisions
  • Base London · Global
  • Commerce Shopify
  • Memory Supabase
  • Surface Vercel
  • Authority Human governed

One operator · Many worlds

Open the part of the universe you need.

Hover, focus or tap. Every world opens into a real practice, product, service or operating system.

01 Neurotech

Measure the signal. Protect the human.

Muse, Myndlift and evidence-aware exploration of the brain as a practice, never a promise.

Open neurotech
02 Meditation

A ritual you can actually repeat.

Breath, attention, feedback and reflection arranged into a simple operator practice.

Enter the practice
03 Private Chef

Fire, quinoa and clean luxury.

Healthy private tables in London and Europe, built around bright flavour and a lighter finish.

Open the table
04 London Life

The city behind the systems.

Personal field notes from trains, parks, kitchens, meetings and the work between them.

See London life
05 Projects

The current build universe.

LifeCloneAI, Invincible Human, Points of Tango, Shopify AI and the agentic workflows behind them.

Open the projects
06 Longevity Shop

Products that earn their place.

A careful shelf for sleep, light, recovery, breath, meditation and travel.

Enter the lab

Neurotech · Meditation · Practice

Train attention. Keep the human in control.

A practical lab for meditation, neurofeedback and operator performance, grounded in repeatable practice rather than miracle claims.

Brain sensing · Meditation Official source

Muse

A brain-sensing wearable ecosystem for meditation and sleep feedback. Muse publishes developer tools, while any commercial SDK use requires a separate commercial agreement.

Muse developers
Guided neurofeedback Official source

Myndlift

A home neurofeedback platform for individuals and clinicians, with guided workflows and support for compatible Muse devices. It is referenced here independently, not as a claimed partnership.

Visit Myndlift
The practice loop

Meditation becomes a measurable ritual.

Use feedback as a mirror, never as a verdict. The goal is a calmer operating rhythm and better self-observation.

Build my operator practice
  1. 01
    Arrive

    Settle the body and remove the next distraction.

  2. 02
    Sense

    Observe a baseline without turning the signal into a verdict.

  3. 03
    Train

    Repeat one short meditation or guided neurofeedback session.

  4. 04
    Reflect

    Record what changed in sleep, focus, energy and behaviour.

Independent editorial and operator research. No affiliation, diagnosis, treatment or medical advice. Product resale, trademarks and commercial integrations require written vendor rights.

Private Chef · London & Europe

Luxury that leaves you lighter.

Private tables built around fire, clean proteins, quinoa, vegetables and bright flavour. Healthy only, without turning dinner into homework.

Plan a private table See the food philosophy
01

Healthy BBQ

Clean fire

Charred vegetables, clean proteins, smoke, citrus and herb sauces, with nothing heavy hiding the ingredients.

Fire-led · Whole food
02

The foundation

Quinoa architecture

Warm grains, fresh herbs, roasted vegetables, texture and sharp dressings built into a complete plate.

Balanced · Bright
03

Private luxury

Green after dark

A generous evening table where vegetables lead, protein supports and dessert stays clean and intentional.

London · Europe

Menus are tailored to preferences, allergies and location. Availability and final scope are confirmed before booking.

London life · Personal field notes

The city is part of the operating system.

Walks, trains, kitchens and working sessions. London is where the systems, food and human experiments meet real life.

London · In motion

The operator commute

The train is where systems turn into decisions and the next build becomes clear.

Kensington Gardens

Space between systems

Walking is part of the work: fewer tabs, better questions and enough room to notice what matters.

London base · Europe field note

Fire is a design tool

A private table starts with restraint: great ingredients, clean heat and no unnecessary noise.

The systems shop

Choose the system you need next.

Focused offers for founders and commerce teams who want fewer disconnected tools, clearer operating memory and governed execution.

View the full shop

Longevity shop · Curated carefully

Products must earn a place in the system.

A research-led shelf for sleep, light, recovery, breath, meditation and travel. No miracle stacks, fake urgency or product goes live before supplier, rights, safety, claims and fulfilment checks.

Explore the longevity lab
Sleep Research queue

Sleep architecture

Light, temperature, sound and measurement evaluated as one routine, never as a miracle device.

Open the research
Light Research queue

Circadian timing

Practical light exposure, travel and timing tools assessed for routine fit and responsible claims.

Open the research
Recovery Research queue

Recover on purpose

Movement, heat, cold and simple tracking considered as an operating rhythm rather than a score chase.

Open the research
Breath Practice first

Breath before hardware

Repeatable downshift and attention practices that can work before another connected device enters the room.

See the practice
Meditation Independent editorial

Feedback with boundaries

Muse, Myndlift and other tools evaluated without invented partnerships, medical promises or resale assumptions.

Open neurotech
Travel Research queue

Continuity in motion

Sleep, hydration, mobility and attention systems designed to survive airports, hotels and changing time zones.

Open the research

Educational product curation, not medical advice. No physical longevity product is currently offered for sale. Availability, claims, warranties and seller relationships must be verified first.

Current projects · Real systems

What I am building now.

Products, platforms and operating experiments across AI, Shopify, human performance and culture. Open any project for the short version.

01 Building

Owner operating system

LifeCloneAI

A durable operating layer that connects business facts, source context, approvals and outcomes.

Visit LifeCloneAI
02 Live product

Operating surface

LifeCloneAI OS

The owner command surface for tasks, signals and evidence-backed priorities.

Open the OS
03 Developing

Human operating layer

Invincible Human

Attention, energy, recovery and decision practice for the human responsible for the system.

See the project map
04 Active

Commerce + culture

Points of Tango

Events, products and digital journeys designed around a living tango community.

See the project map
05 Operating practice

Agentic commerce

Shopify AI

Storefronts, catalogue operations, customer journeys and governed automation across a hands-on Shopify portfolio.

Explore systems
06 Daily build

Agentic work

Codex + ChatGPT

Research, code, browser operations and long-running execution with explicit approval and readback boundaries.

See the project map

os.lifecloneai.com · Founding cohort

The Founding Seven.

Seven hands-on design partners for the first operating cohort. One company, one useful feed and clear human control over consequential actions.

Explore the Founding Seven
  1. 01 Founding seat
  2. 02 Founding seat
  3. 03 Founding seat
  4. 04 Founding seat
  5. 05 Founding seat
  6. 06 Founding seat
  7. 07 Founding seat
Investor gateway

Infrastructure for companies that need memory and control.

LifeCloneAI is building an owner operating layer where facts, context, approvals and outcomes remain connected across the business.

01

Operating memory

A durable context layer that remembers where facts came from and what happened next.

02

Owner authority

Consequential decisions stay visible, approved and independently verified.

03

Actionable feed

The owner sees what changed, why it matters and what needs a decision next.

High-level public thesis only. Detailed product, traction and financial material is shared selectively.

Request the investor brief

The operator behind the system

I build where AI, commerce and human performance meet.

Jon Riesel is a London-based Shopify and ecommerce systems operator, automation builder and AI founder. Through LifeCloneAI and Invincible Human, he works on one question: how do we make businesses and people more capable without surrendering judgment?

  • Shopify and ecommerce operations

    Hands-on storefronts, catalogues, systems, automation and operating workflows.

  • AI architecture and automation

    Operational memory, agent workflows, integrations and clear approval boundaries.

  • Neurotech and operator performance

    Practical systems for focus, recovery, cognitive performance and better decisions.

Meet Jon on LinkedIn

Field Notes · Five daily signals

Five posts. Every day. No filler.

A daily editorial operating rhythm across neurotech, AI and robots, wellness destinations, longevity products and the founder field log.

Open Field Notes
01 Daily draft

Neurotech

The practice behind the signal

Measured meditation, neurofeedback and human performance without turning curiosity into a medical claim.

Open Field Notes
02 Daily draft

AI + Robots

From intelligence to action

Agents, robotics and the operating boundaries required when software can change a real system.

Open Field Notes
03 Daily draft

Wellness Places

A week worth travelling for

Clinics, retreats and destinations evaluated for programme structure, evidence, experience and follow-through.

Open Field Notes
04 Daily draft

Longevity Shelf

What earns a place

Products evaluated across use case, supplier, rights, safety, claims, data and fulfilment before they enter the shop.

Open Field Notes
05 Daily draft

Founder Field Log

London, food and the build

The personal operating notes connecting trains, parks, kitchens, meetings and the current project universe.

Open Field Notes

Every article starts as a source-backed draft and is reviewed before publication. No medical promises, invented partnerships or blind auto-publishing.

How the work moves

From scattered tools to one governed operating system.

Every engagement starts with evidence, ends with a working system and keeps human authority over consequential decisions.

  1. 01

    Evidence first

    Audit

    Map the actual storefront, data, customer journey, tools, permissions and failure points.

  2. 02

    One source of truth

    Architect

    Define the operating memory, decision rights, workflows, metrics and system boundaries.

  3. 03

    Working software

    Build

    Implement the smallest complete system that creates value, survives handoffs and can be verified.

  4. 04

    Human authority

    Govern

    Keep consequential actions approved, logged and independently read back while routine work compounds.

Build the next operating layer

Build the business that remembers how to run.

Start with the system creating the most friction today. We will turn it into a clear, governed and measurable operating flow.

Work with Jon Explore the shop