Jon Riesel · Founder · Operator · London

I build intelligent businesses.

And the human systems behind them.

Founder of LifeCloneAI. I work across AI commerce, Shopify operations and human performance, turning scattered tools into systems people can trust and run.

Jon Riesel
Founder · Operator Building from London, operating globally
  • Operating layer Shopify systems
  • Intelligence Governed AI
  • Authority Human decisions
  • Base London · Global
  • Commerce Shopify
  • Memory Supabase
  • Surface Vercel
  • Authority Human governed

Six focused engagements

Choose the system you need next.

Focused engagements for founders and commerce teams who want fewer disconnected tools, clearer operating memory and governed execution.

London · Travel · The table

Life is part of the operating system.

Good systems should leave room for movement, people, beautiful places and a generous table. This is the life around the build.

Meet Jon
Founder · Operator

Presence before performance

The person behind the systems, building with taste, attention and clear human authority.

Jon Riesel in London, dressed for work at the railway station
London · In motion

The city between builds

Trains, walks and working sessions create the distance needed to see the next decision clearly.

Travel · Recovery

Rest is part of the system

Beautiful places, good food and time with people matter because a life is more than its dashboards.

Current builds · Founding cohort

Building the next operating layer.

Products, platforms and operating experiments across AI, Shopify, human performance and culture, with clear boundaries between the public story and private evidence.

Field Notes · Five live questions

Five fields I keep watching.

Source-backed notes across neurotech, AI and robots, wellness destinations, longevity products and the founder field log.

Open Field Notes
01 Daily draft

Neurotech

The practice behind the signal

Measured meditation, neurofeedback and human performance without turning curiosity into a medical claim.

Open Field Notes
02 Daily draft

AI + Robots

From intelligence to action

Agents, robotics and the operating boundaries required when software can change a real system.

Open Field Notes
03 Daily draft

Wellness Places

A week worth travelling for

Clinics, retreats and destinations evaluated for programme structure, evidence, experience and follow-through.

Open Field Notes
04 Daily draft

Longevity Shelf

What earns a place

Products evaluated across use case, supplier, rights, safety, claims, data and fulfilment before they enter the shop.

Open Field Notes
05 Daily draft

Founder Field Log

London, food and the build

The personal operating notes connecting trains, parks, kitchens, meetings and the current project universe.

Open Field Notes

Every article starts as a source-backed draft and is reviewed before publication. No medical promises, invented partnerships or blind auto-publishing.

Build the next operating layer

Build the business that remembers how to run.

Start with the system creating the most friction today. We will turn it into a clear, governed and measurable operating flow.